insta keto Being able to differentiate the two will ensure you understand and choose the proper path to get results and maintain them. To many readers, this may seem like a technical oversight that will cause no consequence, but it very much is an important distinction. Let’s look at the basic definition of both here in the fitness realm. Losing weight is simply reducing any body mass. Body mass includes fat mass (FM), and fat free mass (FFM), which includes insta keto scam various connective tissue, bone, muscle, organs and body fluids.